Creative Anxiety v. Creative Satisfaction

I feel like I haven’t really used conceptual thinking in my design work before so this has been quite a challenging process, but I feel like this has actually ended up being a positive factor because I’ve been able to think more about my designs and have spent more time producing the initial ideas. I feel like this has helped to make my designs appear more interesting and hopefully with more depth.

Another part of the design process that I found interesting was getting my colleagues feedback of my initial designs. Gaining other peoples opinions has helped me think of new ideas I may not have come up with individually, it is also a great way of eliminating any ideas that aren’t as good as you thought. This all has definitely helped in producing my final poster design. 

The project has also helped me to gain new skills, before this I hadn’t used Adobe Illustrator before but now I feel like I’ve learnt some of the basics on there and have ended up using it to produce my final poster design. 

Overall I have enjoyed this design process and will definitely be incorporating things that I have learned into future projects, especially the use of conceptual thinking.

Discussion and Feedback on Work in Progress

After deciding upon the subject, purpose and audience for my poster, the next stage was to start the actual design process. First I listed some words that were associated with the words ‘Travel’ and ‘The Netherlands’ and then I drew some symbols to go with these words. Next, I tried to merge these ideas together to create something conceptual. 

Here’s my initial idea sketch that I came up with, which blends the concept of an airplane landing on a runway with a windmill:

The next stage was to discuss my evolving design work with my colleagues. The response seemed positive – they all seemed to really like my idea, and they gave some feedback that I could make the runway part slightly longer so that it looks more like a runway.  

I then discussed the idea with the lecturer who also gave a positive response. Another idea that the lecturer gave was to possibly try to make my design slightly more abstract. 

Overall, discussing my poster assignment using in-class feedback has helped me think of ways I could improve my design, it has also helped to give me new ideas that I may not have imagined by myself. 

Bob’s Atomic Pizza

I was asked in class to design a logo for a company called ‘Bob’s Atomic Pizza.’ Overall I found the process of designing it very interesting – it was great to see how my design developed along the journey. 

Initially, I only had the name of the company to work with so I experimented by writing the name in different styles and seeing what looked good, I also tried to incorporate things associated with the company into the name – for example changing the letter O’s into pizzas.

Next, I made a small graph using the words ‘Atomic’ and ‘Pizza’ as headers, I then listed any words I could think of that these were associated with and drew some symbols from these. 

I then used my symbol designs and my knowledge of conceptual design to come up with a logo that incorporates something from both words ‘Atomic’ and ‘Pizza.’

Here’s my final logo design. I have based the shape of it on atomic radiation warning signs, but have replaced the plain triangles which would normally be found on these with pizza slices that look like they have had a bite taken out of them. I feel like this is a really effective and interesting look. I also like how the use of the yellow and red in the pizza slices reflects well with the bright colours that would be found in the warning signs. 

Subject, Purpose & Audience

The subject I have chosen for my poster is travel and purpose would be to promote a country or city, possibly by an airline company. I think that I would like the target audience to be younger adults as these tend to travel more.

When researching various ideas for travel posters, I came across a few vintage travel posters that I liked: 

Image 1 is a poster by the airline company ‘Pan-Am’ advertising their flights to London. I like how this design is conceptual – initially the bus conductor looks like he is holding onto the ‘O’ in “London’ but this is also supposed to look like a handle on the bus.

The bus conductor is also standing on the stairs of an old London bus, I feel that this could also symbolise the flight of stairs leading up to the airplane.

Image 2 is a poster by “British Airways’ promoting Australia. I like how the white graphic shape that is over the photo looks almost like two countries being connected together by a path.

Finally, image 3 is a poster advertising the city of Paris, France. I like how the letter ‘I’ is replaced by the Eiffel Tower. This is a really simple but effective way of using conceptual visual design. 


Image 1 and 2:

Daily Mail (2015) A golden age for travel: The vintage airline posters that promised glamorous holidays to London, Hawaii and Haiti. Available online:

Image 3:

Amazon (2019) Retro Paris travel poster fridge magnet. Available online:

Conceptual Design

Heres a great example of some 2-dimensional conceptual design that I found on a napkin in an Italian restaurant called ‘Ask Italian’. It is promoting dining in the restaurant over the Christmas period. 

The first part of the design that caught my eye was the star and snowflake shapes and how they symbolise the festive/winter period. But then, if you look closely you will be able to see that the stars are actually made up of penne pasta shapes, this ties in with the Italian theme of the restaurant.    

The napkin also has another example of conceptual design on it – the designer has changed a letter ‘A’ which is on the restaurants logo at the bottom into a Christmas tree. Overall I feel like this is a very subtle but effective way of using conceptual design.


Many things throughout my life have made me into the visual designer I am today. One example would be my travels around Europe in 2017/2018. The experiences I had when travelling are very meaningful to me – I feel like they helped to inspire and influence me. 

I enjoyed experiencing the different cultures in the cities I visited. I enjoyed visiting the various art galleries and museums and trying out different food in the cities.

Also, I particularly liked looking at all the different architecture, and how different each places style would be. One of my favourite places for this was in The Netherlands, where the architecture was really varied. I really liked visiting the windmills which are dotted all around the countryside and also the capital city, Amsterdam which has a mixture of 17th Century canal houses and more modern architecture which makes it look quite quirky.

Here’s a couple of my favourite photo’s from my travels:

Here’s my name graphic that I made in class using Adobe Illustrator. I decided to use the ‘American Typewriter’ font because I liked how it has an old fashioned yet modern appearance, I felt like this gave it a quirky look. 

It was my first time in using Illustrator, I found it fairly straightforward to use. I like how you can focus more on altering the text. I particularly like how you can alter the letter spacing, which is what I mainly focused on when making my name graphic.