After I had found out my role, Millie prepared some research pages for me which outlined five plant varieties and their individual care information. Using her research, I was to create some plant information pages which would contain all of the essential information the customer would require for looking after that certain type of plant, these would be going inside the ‘Grow Your Own’ plant kits.
I made a start on this task by first drawing some examples of possible plant illustration styles that I could do, using the program Procreate on my iPad. I illustrated two styles for everyone to choose from, taking inspiration from some plant illustrations that were on a moodboard that the team leader created. I drew two styles, a more simple line drawing style and a coloured pencil art style, I then sent these examples into the group chat on our Discord server and asked which illustration style would be preferred.
My initial illustrations of the possible plant illustration styles
Everyone liked the coloured one the best, so then I started working on doing the illustrations of the five plant varieties that were specified to me in the research pages in this style. I also made and used some reference image collages to help me get the details and shapes of the plant varieties more accurate.
My image reference collages
For the illustrations, I made sure to stick to a colour scheme because ‘the color scheme is one of the most important elements; this is because, when used correctly, color can reflect the niche and even the overall business marketing strategy’ (Interaction Design Foundation, n.d.). Millie had already created a moodboard which contained a small colour palette, and other team members were also sticking to this for their parts of the design work, so I added these colours to my palette too to keep everything consistent. As I was illustrating and would need slightly more colours and shades for my work, I did choose some additional colours myself that I would be able to use that would compliment the other colours well, but would also look good on the plant varieties that I would be illustrating.
My colour palette
My final five plant illustrations
Once I had finished my plant illustrations, I put them onto Box for the others to use, Joe would be using them on his social media adverts and Aury would be using them on the website. Millie then created and sent me some layout mock-ups of the plant information pages.
Using the mock-ups I was then able to start putting together the plant information pages using Adobe Illustrator. I included the information about each plant that Millie had prepared on her research pages. I also included one of our logos which was designed by Ellis on the pages, I messaged him on our Discord server and he then shared the files on Box for me to download. Once I had finished the pages, I sent them to the group Discord for any feedback, which came back positive and it was confirmed by Millie that nothing would need to be altered on them.
My final plant information pages
Millie then messaged me asking if i’d be able to create some posts for social media. From watching her original business presentation, I decided to create an illustrated Instagram post which outlined what was in our ‘Grow Your Own’ kit. Finally, I created two other posts using a similar format which were illustrated step-by-step guides on how to propagate certain types of plants.
My social media post showing the contents of the Grow Your Own kit
My social media/website graphic showing how to propagate a cactus
My social media/website graphic showing how to propagate a houseplant
Beards and Daisies (n.d.) Rubber plant [Photograph]. Available online: https://www.beardsanddaisies.co.uk/products/rubber-plant?_pos=1&_sid=29754171f&_ss=r [Accessed 14/03/21].
Beards and Daisies (n.d.) Swiss cheese plant [Photograph]. Available online: https://www.beardsanddaisies.co.uk/products/swiss-cheese-monstera-adansonii?_pos=1&_sid=7be1615aa&_ss=r [Accessed 14/03/21].
Beards and Daisies (n.d.) Chinese money plant [Photograph]. Available online: https://www.beardsanddaisies.co.uk/products/chinese-money-plant?_pos=1&_sid=30a788dab&_ss=r [Accessed 14/03/21].
Beards and Daisies (n.d.) Asparagus fern [Photograph]. Available online: https://www.beardsanddaisies.co.uk/products/asparagus-fern-pot?_pos=1&_sid=755d5748a&_ss=r [Accessed 14/03/21].
The Little Botanical (n.d.) Asparagus fern [Photograph]. Available online: https://thelittlebotanical.com/product/asparagus-fern/ [Accessed 14/03/21].
The Little Botanical (n.d.) Peperomia watermelon houseplant [Photograph]. Available online: https://thelittlebotanical.com/product/peperomia-watermelon-houseplant/ [Accessed 14/03/21].
Propagating information for social media posts found at:
Gardeners World (2019) How to take cuttings from house plants. Available online: https://www.gardenersworld.com/how-to/grow-plants/how-to-take-cuttings-from-house-plants/ [Accessed 02/05/21].
Gardeners World (2019) How to take cuttings from cactus and succulents. Available online: https://www.gardenersworld.com/how-to/grow-plants/how-to-take-cuttings-from-cacti-and-succulents/ [Accessed 02/05/21].
Interaction Design Foundation (n.d.) What is color theory? Available online: https://www.interaction-design.org/literature/topics/color-theory [Accessed 09/04/21].