Introduction and Use of Colour

For my creative campaign, I will be creating an illustrated children’s book focusing on the subject of travel. I’d like to inspire children to take an interest in travel, hopefully educating them through the use of facts and maps as I found out that ‘According to a survey of 1,000 children between the ages of six and 10’ ‘One in 10 children cannot find the UK on a map’ and ’41% . . . did not know that the UK is in Europe’ (ITV, 2012). 

I will be applying Edward Tufte’s design principles throughout my book as well. Firstly, I’m going to apply the use of different colours, something that Tufte believed can be used to enliven designs. I have gone for a pastel toned palette (fig 1) as I feel that they compliment each other well whilst still looking appealing. The large selection of colours will hopefully prove eye catching for children as ‘The presence of colour in children’s books invites them to explore the visual spectrum of the world around them and to learn about it in an engaging and memorable way’ (Happy Designer, 2015).

fig 1 – my pastel toned colour palette 

I will also be using relevant colours to label my graphics. For example, the map graphics will be coloured using blue to label water and green to label land, enabling the viewer to understand the map with clarity. This is also reflected in the colour choice for my character design (fig 2). I have used yellow and black which the viewer will instantly recognise that my character is a bee. 

fig 2 – the use of colour within my character design of Bertie the Bee


ITV (2012) One in 10 children cannot find the UK on a map. Available online: [Accessed 08/12/2020].

Happy Designer (2015) The importance of colour in children’s books. Available online: [Accessed 08/12/2020].

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