Here’s my final animated logo:
My company ‘Rainbow’ sells a wide range of at-home colourful hair dye’s, specialising in colours from every end of the spectrum. These will hopefully be appealing to both men and women of all ages who enjoy expressing themselves and being creative with their hair.
I decided to keep my logo design and animation style quite simple – I feel like this helps to give it a modern, stylish look. And despite the brand name, I decided to settle upon a black and white theme for my logo – this lack of colour would be to not distract from the bright colours of the products.
I feel like if my graphic was the main header on the company website/online shop, it would look quite sophisticated next to all the bright, colourful images of the products. I also think that the choice of animation enhances the logo design by adding life into it – it would look very eye catching if used on a company website.
My small rainbow graphic would be the overall logo of the company, and would be used on the products and website etc. I decided to keep this part fairly basic – and decided to only use three simple curved lines to create it. I feel like this actually helps it to stand out well and hopefully over time, the simplicity would help it to become an instantly recognisable company logo.
I used a few of the programs from the Adobe Creative Cloud to help me animate my motion graphic – these were: After Effects for the main animating – I moved the text around and used the masking method to have it look as if it appears out of nowhere. I also used Illustrator to design the rainbow shape and then I used Media Encoder to render and export my file as a .gif.
Overall I feel that my logo design fits in well with my company identity and would appeal and be eye-catching to my audience.
Here’s a few screenshots of my process creating my motion graphic:
Here’s some initial sketches and ideas: